CEO Clinton Howard said: "This is one important element in a series of actions we are taking to more clearly describe our nutritional products business to customers, to reflect the advanced level of biotechnology that goes into each of our products, and to improve the direct marketing opportunity for our sales associates."
Howard added that the board of directors will recommend at the next annual meeting at the name of the parent company also be changed to RBC Life Sciences.
The Irving, Texas-based company was founded in early 1990s, and the original business focused on exploiting the healing properties of the aloe plant. Since then it has acquired a Canadian nutritional science company that developed combinations of vitamins and herbs, and another involved in the production of the nutrient-dense microorganism spirulina.
Today the company formulates dietary supplements for wellness, weight-loss and sports/fitness, manufactures nanoscale compounds (called NanoCeuticals) intended to improve the absorption of nutrients, and produces an electron-rich antioxidant product called Microhydrin.
It also has a small range of personal care products.
The new name will be gradually phase in on product labels and marketing materials over the coming year.