The product was originally created for allied military personnel operating in desert environments and humid tropical locations around the world. It was intended as a preventative against dehydration and has been proven to have a scientifically positive impact on health, well-being and performance.
While the product, called Hydrocap, was intended for the military the traditional consumer markets will be targeted. Particular individuals set to benefit from this supplement include sportsmen and women participating in any sport or activity. This un-tapped market could potentially be worth millions of dollars in revenue to the company as it goes ahead with distribution.
Dr. John Hewitt, a former organic research chemist for du Pont and the product's creator said: "We feel it is essential to personnel, second only to water and shade."
"It contains blood and tissue replenishment quantities of sodium, potassium chlorides and four water-soluble amino acids and sucrose for fast energy recovery and calcium carbonate for pH control."
By providing nutrients appropriate to the restoration of electrolytes, water balance and energy recovery, Hydrocap, created and marketed by 12 plus 20 Plus, claims to be the only product to address these total body requirements.
HydroCap is an easily swallowed vanilla-coated caplet taken with six ounces of fluid at each meal providing rapid rehydration of lost body fluid to tissues. In situations involving thermal dehydration, beverages replacing lost electrolytes have not solved the problem of restoring the other lost nutrients.
According to Frost & Sullivan reports, retail sales in the explosive dietary supplement market are expected to hit $21 billion by year 2007.
12 to 20 Plus, Incorporated is a research-based nutraceutical company and a pioneer in the emerging field of specialized nutritional formulas and nutraceuticals. 12 to 20 Plus markets highly effective condition-specific dietary supplements containing extensively researched nutritional elements available. The company utilizes potent pharmaceutical grade"amino acids" and important protein constituents that serve as neurotransmitter precursors, membrane stabilizers and enzyme precursors.