The Council for Responsible Nutrition (CRN) is urging the USDA to incorporate advice on consistent use of multivitamins to consumers in its review of the Food Guide Pyramid.
Based on the latest scientific and medical knowledge, the Food Pyramid guidelines aim to inform the public on ways to improve health through proper nutrition. They are due to be updated in 2005.
In comments sent to the agency, CRN, which represents dietary supplement manufacturers, said there is a growing body of scientific research that indicates the important role that dietary supplements, particularly the multivitamin, play in a good nutrition program and overall healthy lifestyle.
Supplements are also thought to help reduce the risk of certain diseases, thereby potentially reducing health care costs.
The trade association suggests that USDA add a 'supplement flag' to the modified Food Guide Pyramid for the elderly. This version of the guide emphasises the need to drink lots of water and eat more fruit and vegetables.
"A flag should be placed on the top of the 70+ Food Pyramid indicating that supplements of calcium, vitamin D and vitamin B12 are frequently appropriate to promote optimal health," writes CRN.
The Food Guide should also add a sidebar recommending multiple vitamins for most, argues CRN. The association cites the JAMA 2002 study which finds evidence to support the use of a daily multivitamin.
"There is no question that the amount of scientific evidence in favor of consistent use of vitamins, particularly multivitamins, is formidable and must be taken seriously, both by the medical community and by those who create public policy," writes CRN president Annette Dickinson.
"As we continue to educate and improve consumer behavior in that area, we need to also recognize that supplements, while never serving to replace healthful eating, are a convenient and affordable way to bridge the nutrition gap."