Competition grows in soymilk category
DuPont Nutrition & Health joint venture, is to become available
across the entire country, after initial success in the West Coast,
East Coast and Mid-Atlantic states.
8th Continent soymilk, the first product from a General Mills and DuPont Nutrition & Health joint venture, is to become available across the entire country, after initial success in the West Coast, East Coast and Mid-Atlantic states.
8th Continent soymilk contains Solae's soy protein and is said to taste better than rival soymilks. Pete Killilea, 8th Continent's director of marketing, said: "In recent blind taste tests, consumers chose 8th Continent Vanilla soymilk two to one over the current category leader."
Available in original, chocolate and vanilla flavors, the soymilk costs $3.29 for a 64-ounce bottle or $1.99 for the 32-ounce bottle. It is packed in an easy-to-grip, plastic bottle which is recyclable.
8th Continent also says the drink is an excellent source of calcium, containing the same amount as a glass of cow's milk. It is low in saturated fat and contains 7 grams of soy protein per serving. Twenty-five grams of soy protein per day, as part of a diet low in saturated fat and cholesterol, can help lower cholesterol and reduce the risk of heart disease, according to a recent FDA claim.
The FDA claim has helped fuel growth of soyfoods, in an already growing health market. But 8th Continent has some work to do to catch up with leading brand Horizon Organic, recently taken over by Dean Foods.
