Netherlands-based self-styled wellness food producer Koninklijke Wessanen has announced that its subsidiary Tree of Life North America is to axe 6 per cent of the workforce, equalling approximately 300 positions.
The move is explained as part of the company's mission to further accelerate its strategic realignment to adapt to current market developments.
The company also announced additional components of Tree of Life NA's strategic realignment, to include the completion of the restructuring from 16 independent divisions into seven regions, a reorganization of its management structure and a new service package designed to enable its customers to customize service offerings.
Furthermore, several operational changes will be made, which the company says will enable it to exercise greater control and accountability over the inventory management process, both in terms of value and profitability.
"The result of the changes announced today," said Rick Thorne, chairman and CEO of Tree of Life NA and member of the executive board of Wessanen, "will be a Tree of Life that is leaner, more agile and better able to capitalize on the American consumer's burgeoning interest in a healthy lifestyle and its eagerness to explore new culinary experiences."
He added that the existing reorganization provisions were felt to be adequate for this accelerated reorganization program.