Internet marketing company Market America has launched a new ephedra-free product under its successful ThermoChrome brand of weight-loss products.
ThermoChrome Ephedra Free is apparently based on years of study about the effectiveness of natural weight-loss supplements. It contains 17 natural ingredients to help stimulate the body's metabolism and promote thermogenesis, the production of heat from the burning of stored fat.
"There has been a tremendous amount of attention recently concerning ephedrine-based products," said James H. Ridinger, president and CEO of Market America. "This product is designed to offer those people who prefer an ephedrine-free product as an effective and natural weight-loss supplement."
He added that the product should supplement a healthy diet and exercise in a responsible weight-loss regimen.
More than half of the American population is thought to be overweight or obese.
Greensboro, North Carolina-based Market America claims to have achieved more than $1 billion in suggested retail sales since it founded in 1992.