Zone Perfect closes lead on Slim-Fast bars
announced this week that its cereal bars are outselling Slim-Fast
Snack Bars at Target stores across the US.
ZonePerfect Nutrition, which markets healthy convenience foods, announced this week that its cereal bars are outselling Slim-Fast Snack Bars at Target stores across the US.
The company cited research from Information Resources Incorporated (IRI) showing that for the 12-week period ending January 26, 2003 ZonePerfect Nutrition Bars were the best selling bar, both in unit and dollar terms, in the diet/sport/nutrition bar category of Target stores.
"Being the first nutrition bar to surpass Slim-Fast Snack bars at Target is a huge accomplishment," said Christopher Baker, chief executive officer of ZonePerfect Nutrition Company. "We're positioned to beat the competition and we are confident that we can become the number one bar in every top retailer."
Sales of ZonePerfect Nutrition Bars are up 345 per cent in Target over the same time from one year ago, according to the company, compared to a 36 per cent rise in overall nutrition bar sales during this period.
ZonePerfect Nutrition reported December 2002 gross revenues of $9.7 million compared to gross sales of $3.8 million, a 255 per cent increase in revenues.
