Bravo Foods extend fortified milk range
of its Looney Toons Fortified Milk range. Slim Slammers Fortified
Milk is sweetened with sucralose instead of sugar and made from 1
per cent fat milk.
Marketing company Bravo! Foods has introduced a low-calorie version of the Slim Slammers Fortified Milk range.
Slim Slammers Fortified Milk is sweetened with the natural sweetener sucralose instead of sugar. Sucralose has no calories and is not recognized by the body as a carbohydrate so does not affect blood glucose levels or promote tooth decay, claims Bravo Foods.
The drink is made from 1 per cent fat milk, contains only 130 calories per serving and according to the company, tastes similar to the fully sweetened Slammers version. It also has the same number of added vitamins as the recently launched Slammers Fortified Reduced Fat Milk - vitamins A, C, D, E, thiamin, riboflavin, niacin, pantothenic acid, B6, B12 and biotin.
According to the company, the Slim Slammers product contains only 25 calories from fat per serving, 15 grams of carbohydrates and only 15 grams of actual sugar, a natural ingredient in the milk.
The drink comes in chocolate, vanilla and strawberry, banana and orange creme flavors and will be available for the first time to select schools and the retail trade, in the octagonal prisma packaging by December 15, 2002.
Roy Warren, CEO of Bravo! Foods International, said: "We have received an overwhelming number of requests to produce a slimmed-down version of a flavored vitamin and mineral enriched milk line."
"While we recognize that formulating a good tasting, no sugar-added beverage has always been a challenge for the industry, we believe we have cracked the code to produce a great tasting beverage that is low fat and no sugar added. "
Bravo! Foods holds a license from Warner Bros Consumer Products to use the Looney Tunes characters and names on milk products throughout the US and internationally. The milk is available in the US through production agreements with milk processors.
