Clearly Canadian Beverage Corporation has introduced a new flavour to its range of Reebok-branded sports drinks. The blackberry variant joins the natural, berry and citrus flavours already available.
The Reebok 'fitness water' range was launched in 2001 and contains essential vitamins, minerals and electrolytes. As well as the new flavour, Clearly Canadian has launched a new 20-oz four pack variant in addition to the individual 24-oz bottle.
"This year, we were looking to expand the Reebok beverage line-up of flavours and package choices. We've done this by developing our new Blackberry Reebok and the 4-pack 20-oz bottle, which delivers a new taste experience in a value-added package that should be popular with grocery store consumers," said Jonathan Cronin, vice president of marketing for Clearly Canadian's US subsidiary, CC Beverage (US) Corporation.
All four flavours of Reebok beverages are now offered in the original 24-oz single serve Ergo-Grip bottle and the new 20-oz easy-grip bottle. The new 20 oz bottle comes in a convenient take-home 4-pack distinguished by a clip that matches the label colour of each flavour in the line-up, Cronin said.
Based in Vancouver, Clearly Canadian markets premium alternative beverages and products, including Clearly Canadian sparkling flavoured water, Clearly Canadian O+2 and Tre Limone, which are distributed in the United States, Canada and various other countries. Clearly Canadian also holds the exclusive licence to manufacture, distribute and sell certain Reebok beverage products in the United States, Canada and the Caribbean.