Cerebos Pacific, the Singapore-based company best known for its BRAND'S Essence of Chicken brand, has launched a new health supplement which contains no essence of chicken, the first non-chicken based product made by the company.
The BRAND'S Sesamin range is said to be scientifically proven to protect and enhance liver functions, maintain healthy blood pressure, lower harmful blood cholesterol levels and serve as an antioxidant.
The Sesamin range of supplements is based on sesame seeds - sesamin is found in the seed - and the company claims that scientific research has found BRAND'S Sesamin to be an internal system detoxifier of "exceptional efficacy". Cerebos claims that BRAND's Sesamin is the only Sesamin-based internal system detoxifier on the market.
"The BRAND'S Sesamin range has been scientifically shown to enhance liver functions which remove toxins from the body's blood stream, while simultaneously maintaining healthy blood pressure, reducing cholesterol levels and acting as an antioxidant," Eiji Koike, Cerebos president and CEO, said in a statement.
The BRAND'S Sesamin range combines the benefits of Sesamin with other health ingredients, such as Schisandra, offering enhanced liver function, Celery Seed Extract, for reduced hypertension, Royal Jelly, for improved skin complexion, and Bilberry, for improved eyesight.
"The BRAND'S Sesamin range marks a timely entry into the prevailing environment of high stress levels. Such uncertain times raise the need for health maintenance to become an essential need. Increasingly, more and more people see the need for preventive healthcare," said Koike.
Sesame seeds and sesame oil have long been respected as natural health products. Popularly consumed throughout Asia, sesame is traditionally associated with providing benefits for anti-ageing, blood nourishment and general well being.