Natural Health Trends Corporation (NHTC) has begun distribution in Hong Kong of its Viacreme product, a topical cream designed to increase sexual pleasure.
The cream will be distributed by Lexxus International, NHTC's subsidiary, and NHTC is confident that the new Hong Kong distribution operations will improve its position in the Asian market.
The Hong Kong distributorship will be working with Lexxus Taiwan, a majority-owned subsidiary of NHTC, in the marketing and distribution of Viacreme, a patented topical cream that contains the essential active ingredients to promote clitoral sensitivity and to improve the opportunity for women to achieve greater sexual satisfaction.
Natural Health Trends Corporation has seen rapid growth in recent months, announcing distribution expansion for its growing line of 'quality-of-life' products into New Zealand, Barbados and Taiwan, among others.
"After the launch of Lexxus Taiwan, we are very excited to announce our expansion into Hong Kong, as we experience this rapid growth in the East Asian market," said Mark Woodburn, president of NHTC. "Hong Kong is another of our latest steps in introducing new revolutionary products to a global marketplace," he said.
Natural Health Trends Corporation is a holding company for two operating subsidiaries, ekaire.com, which sells nutritional supplements and vitamins, and Lexxus International.
Lexxus International has earned an estimated $17 million in revenues in just its first nine months of operation because of the popularity of Viacreme, and has recently added two new products to its portfolio. LaVie is a non-alcoholic Bordeaux-style wine manufactured with "some of nature's most sensuous herbs", while Lexlips is a lip-gloss designed to give the appearance of full and luscious lips.