Danish ingredients company Danisco launched on Tuesday an internet platform to help its customers across the world. Partnerweb aims to give global customers direct access to a substantial base of technical knowledge and information on food ingredients and trends. "Partnerweb is a new form of collaboration offering benefits to both parties. The customer can gain more competitive strength, and we can relieve our administrative burden,"commented E-Business Manager Henrik Vesterborg Andersen of Danisco. The internet solution Partnerweb is targeted at development staff and marketing departments of large national and international food companies - on a global scale roughly 5,000 companies. Henrik Vesterborg Andersen anticipates at least 1,000 users at the end of 2001, chiefly in Europe. In early 2002, the concept will be launched in North and South America. "With Partnerweb, a food producer in, say, South America can visit our website and see the ongoing trends in the industry elsewhere on the planet. We would like to share our knowledge and inspiration with the customers to offer them a competitive edge over their rivals through the latest information from the food sector," Vesterborg added. Danisco supplies ingredients to practically all industries, but companies in the baking, ice- cream, dairy, margarine, confectionery and beverage industries are among the biggest buyers. Danisco ingredients are primarily produced from natural raw materials, such as citrus fruits and vegetable oils, embracing everything from enzymes and natural protectants to pectin and flavours.
