Minerals

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Pyatt returns with plant based line planned to launch with GNC

By Hank Schultz

Sports nutrition veteran Brad Pyatt is launching a new company focused on plant-based nutrition. The first brick and mortar retail partner will be GNC, which itself is emerging from a bankruptcy sale to Chinese company Harbin.

Nutrition 21 catches pandemic-powered Esports wave

Nutrition 21 catches pandemic-powered Esports wave

By Hank Schultz

Nutrition 21 started developing its award-winning NooLVL ingredient before Esports became such a thriving category. But the ingredient’s particular cognitive-support benefits have helped it catch a wave that has grown bigger through the pandemic’s influence.

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Supplement marketer prospers despite GNC nose dive

By Hank Schultz

Supplement marketer FitLife Brands prospered in 2020 despite the bankruptcy of GNC, its biggest customer. The company recorded the highest annual revenue it has achieved for a number of years.

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