Markets

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Revvies: Succeeding with simplicity for sports nutrition

By Olivia Brown

Sports nutrition brand Revvies, founded by an Australian husband-and-wife duo, has attributed its success in the crowded sports nutrition category to the high-quality simplicity of its products that enables consumers to customize supplementation to differing...

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How Hydroxycut continues to innovate

By Danielle Masterson

After over two decades in the weight loss category and more competition than ever, Hydroxycut has managed to stay relevant by turning challenges into opportunities.

NutraWomen Wednesday: Isabel Gómez, Global Marketing Manager, Lubrizol

NutraWomen Wednesday: Isabel Gómez, Global Marketing Manager, Lubrizol

By Danielle Masterson

Armed with a master's degree in chemical engineering, Isabel Gómez isn’t your typical global marketing manager. She has over 12 years of B2B marketing experience across diverse consumer goods sectors such as pharmaceuticals, cosmetics and nutraceuticals.

NOW offers roadmap to help consumers navigate supplements

NOW offers roadmap to help consumers confidently navigate supplements

By Claudia Adrien

Seventy-four percent of U.S. adults take dietary supplements, according to the 2023 CRN Consumer Survey on Dietary Supplements. That does not mean that they are always equipped with the tools to navigate the myriad of products available or are confident...

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Cepham zeroes in on specialized formulations for women

By Danielle Masterson

These days, selling a good product just isn't enough. Consumers expect brands to stand up on topics such as gender equality, climate change and ethical labor practices. However, with that demand comes an increased risk of things like greenwashing...

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Prinova releases megatrends report

By Danielle Masterson

From gut health to a healthier planet, ingredient firm Prinova is hoping to use its latest megatrends report to showcase the opportunities available to leverage its ingredient portfolio, vertically integrated manufacturing capabilities and other in-house...

Where Advocacy Meets Diplomacy: 2023 Demanded a Full Toolbox

CRN's Steve Mister on 2023

Where Advocacy Meets Diplomacy: 2023 Demanded a Full Toolbox

By Steve Mister, President & CEO, Council for Responsible Nutrition

As my grandmother used to say, “You get more flies with sugar than you do with vinegar—but a good bug zapper will do the job sometimes too.“ Yes, she was a wise and pragmatic woman.

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UNPA's reflections on 2023: The year of opposite choices

By Loren Israelsen, Founder & President, United Natural Products Alliance (UNPA)

My reflection on 2023 has little to do with specifics. In my view, this was a year of opposite choices and opposing directions – the big stuff. Yet, daily demands to address the urgent (but often not so important) dulled our senses and intuition. Hence,...

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Digital trends: Women's health tops the charts

By Nikki Hancocks

A 2024 food trends report from Tastewise informs that women’s health concerns have topped the online conversation charts in the last 12 months, with hormone health top of consumer health agendas.

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Guest article

The Future of Self-Care Depends on Continued Access & Expanded Choice

By Duffy MacKay, SVP, Dietary Supplements, CHPA

The future of self-care is a multifaceted landscape that hinges on access, continued innovation, and a collective effort spanning input from consumers, communities, healthcare providers, regulators, and policymakers.

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Guest Article

IPA in 2023: A significant strategic shift to embrace the biotic world

By George Paraskevakos, MBA, IPA Executive Director

Life is like a box of chocolates, or is it? Not to challenge the expression made famous in the blockbuster hit “Forrest Gump” and reused often, but I feel once a plan is put in place with proper structure and frameworks to follow, you can have more visibility...

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Editors’ picks: Our favorite articles of 2023

By The NutraIngredients-USA Team

We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators, or other reasons. But which articles did we enjoy writing the most and why?

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ImperialOel on innovating within a shifting omega-3 market

By Olivia Brown

The natural lipid ingredient and supplement supplier ImperialOel l says the omega-3 market is in a transition phase due to high prices and severe fish oil shortages, creating a strong demand for sustainable alternatives to meet the health needs of the...

Purity-IQ launches new tool to authenticate mushroom products

Purity-IQ launches new tool to authenticate mushroom products

By Danielle Masterson

They're in coffee, skincare, various gummies and inescapable at SupplySide West. Mushrooms are popping up everywhere. While there is a lot of enthusiasm around mushrooms, there's also a good amount of skepticism. That's where Purity-IQ...

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Guest Article

Omega-3 Market Update: It’s All About the Supply

By Ellen Schutt, Managing Director, GOED

To sum up the discussions about the EPA and DHA omega-3 market in 2023, only one word is required: “supply.” The focus of just about every conversation during the past year has been concern about the supply of fish oil, specifically from the Peruvian...

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Guest Article

Specialised Nutrition in 2023 and beyond

By Beat Späth, Secretary General, Specialised Nutrition Europe

At Specialised Nutrition Europe (SNE), highlights in 2023 include the publication of the Code of Practice, important advocacy efforts on topics like packaging, nutrition labelling and date marking, key public statements made on infant and young child...

SkySail takes on heart health with plant sterols

SkySail takes on heart health with plant sterols

By Danielle Masterson

According to the CDC, heart disease costs the United States nearly $240 billion each year. This includes the cost of productivity loss, healthcare services and medicines. SkySail is one CPG brand that is hoping more Americans won't get to that point....

Susan Kleiner and Danielle Masterson at SupplySide West

Is the supplement industry finally giving women something to buy?

By Danielle Masterson

It’s no secret that the dietary supplement industry has missed out on major opportunities by ignoring female consumers. But are brands finally catching on? Who better to ask than Susan Kleiner, PhD, a true trailblazer and someone who has been advocating...

Free webinar digs into probiotics for weight management

Probiotics for weight management: The science and the market

By Stephen Daniells

Research has shown that obesity may have a microbial component, but what does the science show about mechanisms of action, what’s already in the market, and what insights can we glean from microbiome cohort data?

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