Subscription company Vitamin Packs gets backing from BrandProject to scale business

15-Nov-2017 - Last updated on 15-Nov-2017 at 16:27 GMT

Personalized nutrition subscription start-up Vitamin Packs announced its partnership with BrandProject, a company which “builds, buys, and makes seed stage investments,” according to the latter’s website.

As a part of the collaboration, founder and CEO of BrandProject Andrew Black, will join Vitamin Packs' board of directors.

"We are thrilled to partner with BrandProject and leverage their expertise in subscription commerce to build and scale Vitamin Packs," said Jason Brown, co-founder and CEO of Vitamin Packs.

"With BrandProject's investment, we will be focused on creating new production facilities, and on further building our brand. We look forward to working with Andrew and the BrandProject team to give health-conscious consumers a personalized approach to their daily vitamin regimen."

Companies in BrandProject’s portfolio include meal kit companies Freshly and Chef’s Plate, plant-based protein powder company Aloha, as well as the food order app Ritual. According to BrandProject’s website, it invests in early stage disruptive consumer brands.

Since its launch in July 2017, Vitamin Packs has raised more than $2.5 million. "The vitamin segment is massive and ripe for disruption," said Andrew Black, founder, BrandProject. "We love how Vitamin Packs is delivering a customized, convenient solution for consumers and we are excited to join forces with Jason and his talented team to scale the business."