MusclePharm raises 2012 forecasts as Q1, 2012 sales surge
Chief executive Brad Pyatt said: “Due to the strong demand we are seeing for our products, combined with the expected near-term launch of 15 new products, we have adjusted our projections for 2012 net sales to $75m from $40m."
MusclePharm, which recently announced it is finalizing deals with two leading US retailers to supply them with MusclePharm supplements and its MMA Elite branded product, is also aiming to expand sales and distribution into the EU, Brazil and the Middle East.
Chief operating officer John Bluher said the firm was also aiming to go public: "We are not only focused on growing our business but also moving as effectively as possible to qualify for listing on a national stock exchange.”
MusclePharm’s products focus on muscle building, weight loss and maintaining general fitness and are available in a range of stores including Dick's Sporting Goods, GNC, Vitamin Shoppe, Vitamin World, Walmart, Bodybuilding.com, Amazon.com and Vitacost.com.
